MLS Works is the league’s philanthropic initiative, using the power of soccer to make a positive impact on communities across North America. The program was launched in 1999 and since then, MLS Works has been useful in promoting the growth of the sport and creating a positive sentiment & brand image for the league. This corporate social responsibility arm has helped the league to give back to the communities it supports and has become a key aspect of the league’s identity. With programs like:
- Soccer for All
- Kick Childhood Cancer
- Greener Goals
- Every Save Makes a Difference
The MLS Works generates a positive impact on the belief that soccer has the power to unite communities and create a better world. The initiative touches several areas, such as:
- Community outreach
- Environmental sustainability
- Social responsibility
The program aims to leverage the passion and energy that fans have for the sport to create positive change in their communities.
The Community Outreach Program
One of their key initiatives which focuses on using soccer to promote physical activity and healthy living, especially among children and youth. Through this program, MLS teams, players, and fans collaborate to promote fitness and healthy habits in their communities. The league has partnerships with organizations like the U.S. Soccer Foundation and Special Olympics, which work to promote physical activity and healthy living for people of all abilities.
Environmental Sustainability
This aspect is another important aspect of MLS Works. The league has made a commitment to reducing its carbon footprint and promoting sustainability through a number of initiatives. For example, some teams have started using green energy sources, such as solar panels and wind turbines, to power their stadiums. In addition, the league has implemented a number of waste reduction and recycling programs, aimed at reducing the amount of waste generated during matches.
Social Responsibility
Finally, the MLS focuses on working to promote diversity and inclusion, as well as supporting organizations that work to make a positive impact on communities. Through its partnerships with organizations like Habitat for Humanity, the league has been able to help build homes for families in need and provide them with safe and affordable housing. Additionally, the league has also supported organizations that work to promote diversity and inclusion, such as the You Can Play Project, which works to promote acceptance and equality in sports.
The commitment has helped to create a more positive brand image for the league, which has in turn helped to increase its popularity and attract more fans.
MLS Works is a perfect example of how a corporate social responsibility strategy can help an organization to create a better brand image and give back to its communities. The league’s commitment to using the sport of soccer to create positive change has helped to promote the participation, increase its popularity, and build a stronger connection with avid fans. As the league continues to grow and expand, MLS Works will undoubtedly remain an important aspect of its identity and will continue to play a key role in promoting positive change in communities across North America.