As we mentioned in our last post, this week was marked by the 2023 kits digital content launch. So we would like to follow up and talk about 2 designs that caught our attention and the reasons we think they are a best practice. We will talk about the New York City FC 2023 #Interboro #Jersey and the Seattle Sounders FC Bruce Lee #Kit.
New York City FC 2023 Interboro Jersey
#NYCFC and Adidas have unveiled the new 2023/2024 home jersey inspired by the famous New York Subway Tile, designed in the classic light blue and orange highlights on the neck, sides and sleeves, colors of the NYC flag. The jersey has another distinctive element in the bottom left, a fitting symbol representing the Statue of Liberty’s torch that is an idea that was brought during a workshop session with the non-profit foundation supported by the New York City FC, “City in the Community”. Creating a jersey with people from your local community is a best practice action that can lead to success for several reasons. Firstly, involving members of your community in the design and creation of a jersey promotes a sense of unity and belonging. This, in turn, fosters a positive relationship between NYC FC and the community it serves. Secondly, local involvement in the creation of a jersey can generate a sense of pride and ownership among those who helped create it, leading to increased support for the general organization. Involving local, young talented people in the design, can also help support and grow the local economy, people that were involved in the workshop can get recognition and lead to other projects with more companies or clients. All of these benefits can contribute to a successful campaign to sell the jersey.
Seattle Sounders FC 2023 Bruce Lee Kit.
#Sounders and Adidas also unveil the new 2023/2024 Bruce Lee, inspired by the life and legacy of a global icon like #BruceLee. After 50 years of his death, the club and Adidas honor one of the most popular figures of kung-fu, with deep Seattle roots and a commitment to martial arts, discipline, art, inclusion and action. The new jersey in red is a complete change to the colors that represent the club and that’s why it makes it so attractive and distinguished, something that was never seen before. Creating a jersey in collaboration with a popular and iconic figure like Bruce Lee is a great decision for several reasons. Firstly, Bruce Lee is a global cultural icon who is recognized and celebrated all over the world, making the jersey a desirable item for a wide range of audiences. Secondly, Bruce Lee’s philosophy of martial arts and his approach to life have inspired millions of people, and by creating a jersey in his honor, it can serve as a tribute to his legacy and inspire the Sounders fans to follow in his footsteps. Also, collaborating with a famous figure like Bruce Lee can generate significant buzz and attention for the brand, potentially leading to increased jersey sales and brand recognition.
Share with us your opinions whether or not these types of jersey drops can create a successful and sustainable relationship between the club, the local community or a broader audience across the world.