Category: Emilio Fernández

In our last post we talked about Leagues Cup and the potential influence of the tournament in our region. We discussed the benefits and value we find in this new tournament. We are pleased to share that we had the unique opportunity to listen from Andres Paz Micheo, the new VP Brand, Integrated Marketing, and…

MLS & Liga Mx just release this week the Leagues Cup Bracket, as we all know this is an important cycle in North America, a new tournament is starting this year during the summer time, next July, Liga Mx and MLS will pause for one month, so all 47 clubs can face off in the…

In soccer we also like visuals, we love the game, the colors, the excitement, and of course shouting a goal! Research around visual education confirms that humans are great at processing information through visual representations, including diagrams, photographs, illustrations, flow charts, and graphs, which are often used by brands to educate their audience or share…

The MLS is back, as we mentioned before the 28th season starts today through the new media partner Apple. Fans all around the league had huge expectations about the new product launching on Apple TV that would make the fans fall in love and subscribe to the service, we all know is a huge bet…

As we mentioned in our last post, this week was marked by the 2023 kits digital content launch. So we would like to follow up and talk about 2 designs that caught our attention and the reasons we think they are a best practice. We will talk about the New York City FC 2023 #Interboro…

This week Adidas and the #MLS teams revealed a new collection of jersey kits for the 2023 season. We would like to say that we loved the execution, being aligned, creating expectations with a warm-up phase to then reveal the design and inspiration behind every single style depending on the assigned launch date. In a…

MLS Works is the league’s philanthropic initiative, using the power of soccer to make a positive impact on communities across North America. The program was launched in 1999 and since then, MLS Works has been useful in promoting the growth of the sport and creating a positive sentiment & brand image for the league. This…

3 Days ago the MLS dropped the launch of their new 2023 season brand campaign. “Our Soccer, Our Way” is an exciting opportunity in the league’s efforts to reach fans and specially a young and diverse segment through Social Media platforms such as: Instagram, Twitter, TikTok and the top used video platform by genZs YouTube.…

This is a historic moment for the league and soccer in the USA. Last June, 2022 the MLS announced that Apple was going to be the exclusive partner to watch every single live MLS match beginning in 2023 for the next 10 years in a $2.5 Billion dollars deal. The time has come, MLS Season…

In SoccerJournal we believe that soccer has a strong commitment with the community, giving back to youth and supporting vulnerable groups. Soccer teams and leagues in the U.S. have programs dedicated to addressing important social issues and improving communities, some other organizations work independently to the league or teams, like Street Soccer USA, they are…

Last Thursday, the New York Times published an article by Andrew Keh about the current situation in U.S. Soccer and we believe the short-term future looks very complicated for the Federation based in Chicago, Illinois. As is mentioned, in what might be the most important cycle in soccer history, two top decision-making executives have left…

We woke up this Friday with a big announcement made by Concacaf the North American Central & Caribbean Confederation and Conmebol, Southamerican Confederation, communicating that both entities have signed a strategic collaboration at different levels: Men’s and Women’s National Team Competitions and a new club tournament beginning in 2024. The most impactful one is that…

If you got this far, I’m sure you are interested in learning more about soccer. This is not your classic consulting scores website or match analysis article media outlet. We will talk about the best soccer content published around US Soccer coming from the federation, leagues, teams, players, brands, or other relevant stakeholders. Seat down,…